Introduction to Digital Marketing

Introduction to Digital Marketing

Digital Marketing

With "Digital marketing," we build and maintain customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy both parties' goals.

''Digital marketing'' also known as 'online marketing' is the mechanism of creating online operations and sustaining client relations to promote information sharing, goods, and services that fulfill both parties' interests.

Compared to traditional marketing, digital marketing is more efficient nowadays, and more and more small and medium-sized businesses are coming to this idea worldwide.

This marketing method allows you to advertise online and collect your potential customers' data, which can be studied and used for better remarketing.

Digital marketing leverage different channels like:

Search Engines,


Social Media Platforms,


Mobile Applications.

All these are the great tools of the 21st century that allow marketers to interact and understand their audience better and increase the trust in their brand.

Digital marketing is also used to show the marketer's advertisements to the target audiences.

Based on people's actions and preferences in the interned, marketers often segment their market- target and run ads in the beginning phase.

A better planned digital marketing strategy can cost less than traditional marketing.

After understanding the main concepts of digital marketing now let’s talk about the types of digital marketing:

Content Marketing,

Search Engine Marketing,

Pay - Per - Click,

Social Media Marketing,

Email Marketing,

Affiliate Marketing.

Imagine trying to run a digital marketing campaign for an eCommerce website. And include all the upper mentioned types of digital marketing on the following eCommerce website.

Content marketing:

We will need to create content like blogs, videos, infographics, and case studies to interest our audience and inform them about the brand's products and services.

Search Engine Optimization:

After that, we will need our audience actually to see our content.

In this case, our first step will be to create content on specific search keywords that will naturally be relevant to our target audience. Lastly, we will need to optimize the websites and link to the content. After that, the website will be ranked on the search results' first page. By continuing the optimization process, we can improve the ranking and finally make the website appear on top.

Pay - Per - Click:

At this stage, we can drive traffic to the website with advertisements, but in this case, we will have to pay a certain fee each time the ads are clicked.

The popular advertising method shows the ads on the search engine results as text ads, image ads, and video ads, which can show up on other related websites, etc.

Social Media Marketing:

To reach a broader audience and generate more leads, we will have to tap into the social media platforms. We can use social media platforms like Linkedin, YouTube, Facebook, and Instagram for advertising the brand's content. We can use the mentioned platforms for promoting the brand's products and services by posting texts, images, videos, and more to show the audience the brand's story and engage them. We can use it for advertising the upper-mentioned content that needs to be paid for. The advertisements on the social media platforms where people mostly spend their free time can also collect valuable information about our potential customers, like how they interact with the ad. By analyzing and tracking their action, we can see that not all the people to whom the ad was shown make the final purchase or sometimes don't even visit the website the second time. Here follows the next step.

Email Marketing:

We need to keep our audience engaged and teach them to pull the trigger and make the purchase. So we can send them emails several times a week (the quantity varies depending on the business marketing strategy) to understand better the products they have looked at on the website. And assist them in the process of buying. We can also send emails to our potential customers to advertise the products or services.

Affiliate Marketing:

Being able to grow the brand's sales funnel, we can generate more traffic from third-party websites. Affiliates can promote the brand or product for a certain fee to a targeted audience, such as email sign-ups, registrations, conversions, subscriptions, etc.